New Era Energy Privacy Policy
At New Era Fuels Limited (“New Era“, “we“, “us“, “our“) we recognise that it is important for you to understand how we use your personal data. Therefore, please read the following information carefully as it contains important information regarding the New Era website (this/our “Site“) and the way in which we use your personal data.
This privacy policy explains how we use personal data about visitors to our Site, including customers and potential customers and about individuals that get in contact with us, our suppliers, customers, agency partners, affiliates, press contacts and those individuals whose personal data we otherwise process in the course of our business. This privacy policy also covers data processing related to job applications and our recruitment activities.
We will only use personal data in ways that are described in this policy and only ways that are consistent with our obligations and your rights under applicable data protection laws.
For the purpose of applicable data protection laws, the “data controller” (in other words, the organisation that determines how and for what purposes your personal data is used) will be New Era Fuels Limited.
Ways in which you might provide the data to us
This is personal data about you that you give us, which can happen in a wide variety of ways, including by:
It also includes personal data you provide if you complete one of our customer satisfaction surveys, provide us with feedback on our products, search for a product on our Site, report a problem with our Site or products, enter into a contract with us or otherwise provide us with any personal data.
What type of data might be included?
The personal data you give us may include but is not limited to:
If you are one of our business customers or suppliers, we will process your business contact details and your job role.
We will only ever ask you to give us personal data which we need in order to provide you with the products or services that you have requested from us.
Job applicants
If you apply for a role with us, we will collect a range of information directly from you either by email, over the phone or via an online job application process/system which may include but is not limited to:
If you are a job applicant and want more detail about how we process your personal data as part of our recruitment process, you can contact our HR department by email at hr@newera-energy.co.uk.
When you visit our Site or get in touch with us, we may collect, generate, store and use certain personal data about you. In some cases, we will use cookies to do this, for further information about the cookies we use and how to opt out of such cookies please see our https://newera-energy.co.uk/privacy-policy/.
This personal data may include:
We may occasionally receive personal data about you from other sources, for example Google or lead sourcing tools.
We will only use your personal information when the law allows us to. Whenever we process your personal data, we are required to identify and maintain a valid “lawful basis” (i.e. a legally compliant justification) for the processing. To help you to understand what we do with data and why, we have described the various relevant lawful bases that we rely on in the table below. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
How and why we use your personal data | What is our legal justification for processing your personal data |
To carry out our obligations arising from any contractual agreement with you and to provide you with the information and products or services you request. These may include fulfilling your order with us, managing your account with us, and the provision of services related to these purposes to us by our agreed third-party providers. | We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data in relation to an order for products and services.
Alternatively, in some scenarios, we rely on our legitimate interests as a business (for example, it is in our interests to measure customer satisfaction and troubleshoot customer issues).
|
To measure how satisfied our Site visitors and our customers are and provide customer service (including troubleshooting in connection with the products you purchase from us or when you ask us questions by email, on the phone or on social media). | |
To process payments and maintain accounts and records. | |
To prevent or detect crime, fraud or abuses of our products and services or our Site and to enable third parties to carry out related technical, logistical, research or other functions on our behalf related to these purposes. | In some circumstances we will use your personal data because it’s necessary for us to comply with a legal obligation (for example, if we receive a legitimate request from a law enforcement agency).
In other cases (such as the detection of theft, fraud or ensuring security of our Site) we will rely on our legitimate interests in keeping our employees and our Site secure and to prevent theft and fraud. |
To send you newsletters, updates, information about new products or services that we think might interest you, to send you other promotional and marketing information, [to conduct prize draws, competitions and other promotions] via email, telephone or post. | Unless we are contacting you in a business-to-business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials).
In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages, or by contacting us at any time at the contact details set out at part 17 of this privacy policy below. |
To measure or understand the effectiveness of advertising we serve to you. | |
To carry out market research or similar surveys. | |
To use the reviews, comments and feedback that you leave on our Site or provide to us for our own advertising purposes.
We may use a review, comment or piece of feedback that you submit in our advertising campaigns, such as in press and digital advertising, on our social media pages, in our email marketing or on our Site. |
We have a legitimate interest to promote our own products and services and to use the reviews, comments and feedback that you provide to us to do so.
|
To find out more about the visitors to our Site and our customer base as a whole (and not to find out more about you as an individual) to ensure that the products and services that we offer are most likely to interest our Site visitors and customers.
We may use cookies to do this. |
We have a legitimate interest to make sure that we are providing you with the information that we think is most relevant to you.
We will not place cookies other than “strictly necessary” cookies on your device unless you have told us that you are happy for us to do so. For information on how we use cookies, please see our https://newera-energy.co.uk/privacy-policy/. |
To notify you about changes to our services and terms and conditions. | We rely on our contractual arrangements with you as the lawful basis for this processing. In some cases, we rely on our legitimate interests as a business to send you these updates. |
For administrative or business purposes, where you contact us for a particular reason other than those set out above, such as to report problems with our Site. | We have a legitimate interest to respond to your contact for the purposes of administering our business. |
If you are a job applicant, we will use your personal data to assess your suitability for the role and to make recruitment decisions. | We have a legitimate interest in recruiting talent into our business and assessing candidates to ensure that we are making fair and appropriate recruitment decisions.
We may process some of your data on the basis of a legal obligation that applies to us as an employer (e.g. in some territories, this may require us to process data relating to race, religion, gender or disability/health). |
We use CCTV in our offices, for the safety of and prevention of any crimes committed against our staff, our equipment and our properties, not for other monitoring purposes. | We have a legitimate interest to ensure the safety of and prevention of any crimes committed against our staff, our equipment and our properties.
In some circumstances we will use your personal data because it’s necessary for us to comply with a legal obligation (for example, in the event of any criminal investigations, we may be required by law, to share the data captured with the relevant authorities.). |
Please make sure you provide us with certain information when requested as if you don’t, we may not be able to perform the contract we have entered into with you (such as, to provide you with products or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
We will only use your personal data for the purposes for which we collected it. If we need to use your personal data for a purpose other than that for which it was collected, we will provide you, prior to that further processing, with information about the new purpose, we will explain our legal justification for doing so and we will provide you with any relevant further information. We may also issue a new privacy policy to you.
Like most businesses, we work with third party suppliers and service providers as part of the day-to-day operations of our business. Some of these trusted suppliers will process your personal data on our behalf and provide services to us such as the provision of ecommerce platforms/solutions (and associated applications) which enable us to payment processing, marketing, order fulfilment, and so on.
We will always make sure that these trusted suppliers meet agreed standards for the protection of your personal data, and they will only ever be allowed to use your personal data in order to provide us with services and not for their own commercial purposes. We require all third parties to take appropriate technical and organisational security measures to protect your personal information and to treat it subject to a duty of confidentiality and in accordance with applicable data protection law.
We may also share your personal information:
We take the security of your personal data very seriously and have put in place physical, technical, operational and administrative strategies, controls and measures to help protect your personal data from unauthorised access, use or disclosure as required by law and in accordance with accepted good industry practice. We will always keep these under review to make sure that the measures we have implemented remain appropriate. You can obtain further information about these measures from our Data Protection Officer (using the contact details set out at part 17 of this privacy policy below).
In addition, we limit access to your personal data to those employees and other third parties who have a business need to know in order to perform their job duties and responsibilities. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We will retain your personal data for as long as we need it in connection with our relationship with you. This retention period may depend on whether you are visiting our Site or make a purchase and on whether we need to retain your personal data in order to comply with applicable laws.
Personal data which is no longer to be retained will be securely and effectively destroyed or permanently erased from our IT systems and we will also require third parties to destroy or erase such personal data where applicable.
In some circumstances we may anonymise your personal data so that it can no longer be associated with you. In this case, we may retain such information for a longer period without further notice to you.
It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes so that our records can be updated. We cannot be held responsible for any errors in your personal information in this regard unless you have notified us of the relevant change.
Data protection law grants you a number of specific rights in respect of your data in addition to the broad and general right to have your data protected. We have set out some information in respect of each of those specific rights, below:
If you want to exercise any of the rights set out above, please contact our Data Protection Officer (using the contact details set out at part 17 of this privacy policy below).
Given the international location of some of our clients and suppliers, your personal information may be transferred in and out of the UK and the European Economic Area (“EEA“) where local laws may not provide legal protection for personal data in the same way as is applicable in the UK or the EEA. Where your personal information is processed outside of the UK and EEA, we will ensure that we take the necessary steps to protect your personal information as required by data protection laws.
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site and our services.
We also place tracking cookies in our marketing emails as this helps us to improve our marketing activities – for example, these cookies allow us to see how many people open our emails, what time of day they open our emails and whether they click through on any of the information contained in the emails.
For information on how we use cookies, please see our https://newera-energy.co.uk/privacy-policy/.
Our Site may, from time to time, contain links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
We reserve the right to update or amend this privacy policy at any time, including where we intend to further process your personal data for a purpose other than that for which the personal data was collected or where we intend to process new types of personal data. We will place any updates here on this page. This privacy policy was last updated in August 2025.
We encourage you to contact us first if you have any queries, comments or concerns about the way we handle your data (our details are in the section immediately below). We will try to put things right.
However, if you are not satisfied with our handling of any request by you in relation to your rights or concerns, you also have the right to make a complaint to a data protection supervisory authority, which, if you are based in:
If you have any questions about this privacy policy or how we handle your personal data, please contact our compliance team at customerservice@newera-energy.co.uk